5 ways to create content for your Facebook live show and NEVER run out of things to say!
Great enterprenuers are strategic rather than reactionary.
Great speakers plan their content in advance.
One of the questions I get asked the most is; “How do I come up with the regular content for my Facebook live shows?” and my answer always is
“APPLY STRATEGY!”
You find out what your audience wants to know about, what their pain points are and then you can plan it all in advance.
As entrepreneurs and business leaders we are reactionary most of the time.
Our content can often be built around how we’re feeling that day, client feedback and wins (or fails) so it’s good to be reactionary but it’s so important to inject strategy so there’s a clear pathway of learning.
Have you ever come across a business leader who gives great advice and tips but their content is all over the place? There’s no structure, it’s quite sporadic.
That’s because they don’t have an effective communication plan in place, they just throw it out there.
You’d be surprised at the number of coaches and business leaders I speak to that don’t have an effective communication plan and just that one little tweak could make such an impact on their business.
So a communication plan is the way forward and here’s some advice for when you’re creating one.
1. Design Your Yearly Communication Plan in Detail.
Once you’ve figured out what you want to talk about; i.e what your audience needs to hear to solve their problems or what they need to hear to inspire and raise them up, get a big piece of paper or even better still an empty calander and write down the theme for each month.
So for example if you’re a love coach, January may be all about how setting intensions, February could be how to communicate effectively and March, how to deeply connect with your partner.
Then once you have the monthly theme in place, break it down each week. So using the example above for February;
Week 1: Making the most of date night.
Week 2: 10 activites couples can do to strengthen their bond.
Week 3: How to really get good at listening.
Week 4: body language…more than words.
(Clearly I’m not a love coach but you get the gist!)
And voila! You have your theme for every week of the year AND your communication plan.
2. Love Your Plan
Your communication plan should come from a place of love. 💙
Don’t just complete it as a task to tick off your ‘to do’ list.
Really listen to your heart and be in a space of creation….you’re creating a way to implement your vision, attract your clients and grow your business over the next year.
More importantly, you’re enrolling your followers in their big vision. That’s a beautiful thing sweet cheeks. ;)
3. Make it a Special Experience
Make the creation process a nice experience. Find a big piece of paper and get creative. Draw pictures or dot the i’s with hearts if that’s your vibe.
Put on some music maybe a candle. Get in the zone!
4. Align to your vision
Design your communication plan around your vision, purpose and mission
but…….
5. Create it For Your Ideal Client.
Think like your client
Deeply connect with your client
Remember it’s not about you, it’s all about your audience.
If you put them first your communication plan will rock!
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